Are you familiar with AI? If not, now is a good time to introduce yourself. AI is expected to take over in 2019, changing the industry for both agencies and marketers.
And AI is no longer just chatbots. AI can analyze online user behavior and patterns, and use data from all forms of digital channels to automate tasks that would cost your organization countless hours. For B2B marketers, this means better targeting, greater recognition of engagement by your prospects, more personalized experiences with your brand, and less time spent on figuring out what's working and what's not.
Read the source article at socialsamosa.com
