4 Ways a Documented Content Marketing Strategy Can Help You Reach Your Goals

By Heather Carnes | May 28, 2019 10:57:29 AM | Content and Creative

Is your content marketing strategy documented? We ask because according to the Content Marketing Institute, 89% of B2B marketers are using content marketing, but just 37% have a documented content marketing strategy.

3 Steps for Using Data to Crack Customer-centricity

By Sofia Arango | May 23, 2019 8:00:00 AM | Tech and Data Analytics

In recent years, marketers have moved from famine to feast in terms of data availability, and while information being emitted by washing machines, wrist accessories and everything in between yields exciting opportunity, many marketers are finding the abundance of data to be paralyzing. However, using your data to understand and leverage your customer’s intent is simplified through these three stages:

6 Principles of Website Accessibility for Modern Marketers

By Martin James | May 22, 2019 8:00:00 AM | Digital B2B

When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible.

How B2B Marketers are Measuring Content-Driven Campaigns

By Heather Carnes | May 21, 2019 8:00:00 AM | Content and Creative

While most B2B marketers are using content marketing, few are actually measuring the outcomes and payoff of their efforts.

The Challenge Of Marketing A "Boring" B2B Product

By Haley Czarnowski | May 20, 2019 8:00:00 AM | Strategy and Trends

B2B products may not be as flashy as B2C products and may skew towards the technical and overly complicated side of things, but many of them are far from boring—especially to the people who matter most: the buyers.

5 Reasons Your B2B Website Visitors Don’t Convert

By Sofia Arango | May 16, 2019 8:00:00 AM | Tech and Data Analytics

Every B2B marketer should understand the importance of having a well-crafted website design, with a solid content strategy that converts visitors to leads. But what if your website isn't converting? Take a look at five common reasons why this might be happening, and what you can change to rein them in.

The CIO’s Big Job in the Next Data-Driven Era

By Martin James | May 15, 2019 8:00:00 AM | Digital B2B

Ensuring you keep up with—and even stay ahead of—the technology curve will be necessary to remain relevant in your industry. How does a CIO’s role fit into this?

New Report on B2B Buying Preferences Highlights the Trust Gap Between Vendors and Buyers

By Heather Carnes | May 14, 2019 8:01:00 AM | Content and Creative

A new report released by Trust Radius, “The 2019 B2B Buying Disconnect,” is an in-depth study on buying preferences, vendor impact and the trust gap in B2B technology.

Are Micro Influencers Part of Your B2B Marketing Strategy Yet?

By Haley Czarnowski | May 13, 2019 8:00:00 AM | Strategy and Trends

Micro influencers, or those with a following of about 2,000-50,000 on a social channel, garner more engagement and brand trust than any other paid media option. Although these influencers are traditionally used by B2C companies, many B2B organizations are now following suit. When deciding which influencer to reach out to, ask yourself these three questions:

3 Surprisingly Common MarTech Pitfalls to Avoid

By Sofia Arango | May 9, 2019 8:02:00 AM | Tech and Data Analytics

While marketing technology’s impact is on the rise, it’s important to keep in mind some fatal flaws that could sabotage your ROI.

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