Looking for higher quality and quantity of leads? One way to accomplish this is to have a better understanding of organizational-level considerations that drive B2B buying decisions.
Building a multi-dimensional, in-depth understanding of B2B customer relationships is imperative for fiscal accountability. Companies are “leaking” as much as 1-5% of EBITDA, losing up to tens of millions of dollars a year because they are unable to reach the right customers at the right time.
Smart technologies, the most recent additions to the marketing and advertising ecosystem, are establishing themselves as the fastest growing and most effective platforms for increasing customer engagement.
Programmatic advertising is becoming more prevalent in the B2B marketing space. New research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% expect to spend even more in 2019.
In an era where marketers can gauge performance with clicks, shares, visits, comments, etc., print has inevitably suffered – because anything that can demonstrate tangible ROI has a tendency to win marketers over. To confront this challenge, the print sector pulled together a joint industry committee for mail, aimed at creating the first-ever industrywide audience standard that would allow marketers to compare print and digital marketing channels.
For lead generation, some B2B marketers may view trade shows as outdated compared to digital strategies, but trade shows are critical for securing face-to-face time with prospects and buyers. Business.com lists the following as just a few of the reasons trade shows are essential:
In 2018, Account-Based Marketing became the primary focus of many conversations as it held a significant role in B2B marketing. While many would say they have just started using ABM, over 65% of B2B companies have already put it in place. However, while still new — most less than one year of implementation — 45% of survey respondents said "the ROI from their ABM program is more than double the ROI from other marketing efforts.”
The ability to listen to your customers and take strategic action can lead to your biggest, most successful marketing moments. A newly released study shows that not all marketers understand how to do this:
A new report from Vennli reveals that original research, quotes from customers and comments from industry experts are the most effective types of content to help build B2B brand trust.
Facebook recently announced that beginning April 30, they will be replacing ad relevance scores with three “more granular” metrics. These metrics are: