While marketing technology’s impact is on the rise, it’s important to keep in mind some fatal flaws that could sabotage your ROI.

As you report on your ABM campaign, it’s important to understand how this process differs from reporting on traditional funnels.As noted in a recent Terminus article, there are two big problems with using a traditional demand funnel to measure ABM:

Recently, a resurgence in “rebundling,” or reversing the now prevalent multiple-agency model, has been top of discussion. And for good reason.

Media and advertising consultant ID Comms surveyed 150 marketing, media and agency executives. The study revealed that 71% of respondents rated levels of investment in media training unsatisfactory or entirely unsatisfactory. This isn't surprising, as a similar study conducted in 2016 produced similar results.

Artificial intelligence (AI) is slowly impacting all areas of the marketing ecosystem. The most recent? AI-powered surveys. These are surveys that use machine learning to engage with respondents in a chat-box like environment, and then manage a lot of the back-end data involved with implementing and reporting. Sounds like a dream come true for market researchers, but is it all it's hyped up to be?

When developing a website, keep these principles in mind to ensure that it’s accessible by the broadest audience possible.

While it’s easy to look into the future and focus on new initiatives, sometimes taking a look into the past can be even more rewarding.

Marketers have been singing the praises of artificial intelligence (AI) and machine learning (ML) for a while now, and with good reason. These technologies make our jobs easier and more effective. Make no mistake, though, a machine will never be able to replace a marketer. Fears of being outdone by a machine should be replaced with the comfort of knowing tedious tasks can be offloaded to a machine.

Trends in the B2B market are pointing to a new power player in the marketing technology space: Voice. And now, with Alexa gaining HIPAA compliance, it’s never been more critical for the healthcare industry to get on board. It’s time for brands to prioritize developing voice strategies that provide value to the everyday lives of patients—turning their brand into a trusted source for consumers to rely on as they go about their daily lives.

According to an Econsultancy and Adobe survey that concluded in December 2018, more than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019.