Visuals and subtle cues centered around content can help spark action, create quicker impact and even make a more convincing case. A recent article from Content Marketing Institute walks through seven proven types of visuals that can help B2B content-focused landing pages convert.
Some suggestions include using a tangible object to showcase something intangible, such as a digital download. This can help visitors visualize what they’re about to receive and create more perceived value. Another is to strategically include certain illustrations and visuals to bolster storytelling, which is a great opportunity for B2B companies that want to incorporate more storytelling into their marketing messages.
Read the source article at contentmarketinginstitute.com