Client testimonials are essential for attracting new business and driving revenue, and many marketers get as excited for rave reviews from their clients as they do when they acquire a client in the first place. And nowhere are testimonials more important than in the B2B space. Here's why:
•FOMO: FOMO, or fear of missing out, is a common concern for companies that want to be on the forefront of new strategies, trends and technologies. If you’re able to secure a testimonial from a respected industry leader, companies are more apt to trust that your organization can fulfill their business needs, and help them achieve industry-leading status as well.
•Know-Like-Trust: It can be difficult to establish trust in the B2B space. Sure, your ad may grab a prospect's attention, and may even inspire them to click through to your website. What will cause them to fill out a form on your page, or reach out to someone from your team? Trust. And client testimonials are one of the most surefire ways to lay the groundwork.
•Storytelling: Stories are everything in marketing. Stories about how you helped clients exceed revenue goals or implement systems for more efficient operations are examples that will leave prospects wondering if you can help them do the same thing.
Already have your client testimonials gathered? Great! What you do with them, and how you display them on your website, is crucial. At Red House, we can help you develop a strategy to make the most of the testimonials—whether its designing a UX-friendly experience on your website to display them, or a sponsored social campaign targeted towards desired prospects.
Read the source article on Marketing Daily Advisor.