AI has been a very popular topic of discussion in B2B marketing for several years now. More than 84% of B2B marketers and salespeople are using, implementing, planning to use or evaluating AI. While that is a high number, there is still a clear disconnect between understanding that AI is valuable and putting the time and resources into implementation. Here are some tips on how to overcome that initial hump and embrace AI.
1. Understand your challenges: It’s important to understand that you don’t need to learn AI at a deeply technical level. You do need to understand what challenges you need to solve and find the right technology solution to resolve those challenges.
2. Know what AI can and can’t solve for: Determining what business processes generate the most waste and finding the right AI tool can help to solve this. Not only can you target buyers at scale at the first sign of intent with AI, you can also optimize your campaigns at all points of the buyer journey.
3. Lean on your vendors: There are more AI resources already out there than you may realize. In fact, over 40% of participants either aren’t aware of or aren’t using the AI capabilities that are part of vendor solutions.
AI is allowing marketers to deliver insights and drive optimizations with precision and on a large scale. Make sure you’re taking full advantage of the technology to drive success in your marketing efforts.
Read more at Forbes.com.