As we know, engagement is key for social media marketers. Because algorithms reward engagement and interactions, audiences are more likely to see and respond to content based on engagement. But unlike B2C brands, many B2B brands can struggle to generate quality engagement from their content.
Here are three ways to generate more engagement for B2B brands:
- Collaborate with Influencers: They can provide another trusted perspective
- Humanize Your Brand: Connect with potential customers on a personal level
- Leverage Live Videos: These allow you to directly engage with their audience
While it may be more challenging for B2B brands to generate engagement, there’s a lot to be gained with an engaged audience, including increased search engine rankings, capturing the attention of prospects, and increasing both brand awareness and sales.
Read the original article on SocialMediaToday.