Video has become a high-performing marketing strategy within the B2B space. According to SocialMediaToday, LinkedIn has discovered that video generates some 20x more shares than other types of content on its platform. Understanding what types of videos and templates work best can boost your reach, client interaction and conversions.
According to LinkedIn, 80% of video content on the platform is watched with sound muted and 57% of all views are on mobile. With that in mind, we suggest optimizing for mobile and readability without sound for best performance.
Read the source article at Social Media News