---
title: 6 Digital B2B Marketing Trends to Watch in 2019
description: "With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus:\n\nPersonalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience. \nIntent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it.\nVoice Search: \"41% of adults and 55% of teens are using voice search daily.\" With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend. "
---

[Perspective | Red House B2B](https://blog.redhouseb2b.com/blog)

# [6 Digital B2B Marketing Trends to Watch in 2019](https://blog.redhouseb2b.com/blog/83724-6-digital-b2b-marketing-trends-to-watch-in-2019)

 Written by [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Feb 13, 2019 1:00:00 PM

With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus:

- **Personalization**: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience. 
- **Intent Data**: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it.
- **Voice Search**: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend. 

[Read the source article at forbes.com](https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/03/b2b-marketing-trends-you-need-to-know-for-2019/#2ea82b086399)

[View full post](https://blog.redhouseb2b.com/blog/83724-6-digital-b2b-marketing-trends-to-watch-in-2019)

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