With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus:
- Personalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience.
- Intent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it.
- Voice Search: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend.
Read the source article at forbes.com