For the first time, IBM Watson is giving brands the keys to its conversational marketing technology by debuting a new tool called Watson Ad Builder. The builder, which made its debut last Monday, is "a self-service platform that lets marketers design display ads featuring chatbots that utilize Watson’s natural language technology”.
Chief Marketing Officer for IBM Watson Media and Weather, Randi Stipes, explained “what we’re trying to do in this instance is scale it with this software solution that will really become the democratization of conversational design… We’re trying to put the power in the hands of designers and developers so that they’re controlling the experience using our technology and ultimately getting the offering in market faster.”
This ad builder brings personalized conversational display ads to life — and produced at scale — something digital marketers have been craving for a while. Not only will marketers enjoy the ease of production, but also better results— according to a recent report by IBM and research firm Kantar Millward Brown, 54% of respondents indicated that Watson’s ads stood out to them as yielding better impressions of the brand when compared to other types of advertising.
Read the source article on AdWeek.