According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.
As marketing investment increases, marketers can expect increased visibility into their digital performance. Marketing channel attribution should be a top priority for digital marketers looking to improve their results.
Read the source article on MarTech Today.