Lead generation campaigns, up-sell and cross-sell programs, sales enablement support – all are competing for time and budget within your 2019 marketing plan. With so many competing needs, how should you prioritize marketing objectives for the next year?
You might want to consider a bit of reverse engineering. Start with your organization’s financial goals and determine how they break out by business unit and product line. This will serve as a basis for a conversation with business unit and sales leaders, and help you identify areas that need more or less marketing support.
Learn how to determine marketing objectives in an article from SiriusDecisions.