“Audiences don’t respond to traditional ads like they used to. But they respond to great stories,” says Native Advertising Institute's Jesper Laursen.
In today’s oversaturated market, it’s more important than ever to have your message emotionally connect with your audience. An effective way to help ensure your message is absorbed is through native advertising — advertisements that match the form and feel of the platform your content is displayed on. Native advertising helps your leads convert to customers and helps turn customers into advocates and promoters.
Learn more about native advertising at CMI.