Haley Czarnowski

Recent Posts

Where Is B2B Marketing Headed Now? First, it's Becoming More Human

By Haley Czarnowski | Feb 11, 2019 12:18:00 PM | Strategy and Trends
In a broad and diverse list of B2B marketing predictions, number-one on the list is that B2B marketing will become more human. Because the field has long been focused on selling to entities — not necessarily directly to humans — it’s tended to only stick to the facts.  But the time is now to approach B2B in a more human way, speaking to business buyers and evoking responses such as confidence, optimism and accomplishment. While many may have caught on to this already, the approach will now become more mainstream.   The article notes, “…It’s time to be more human. To talk to the buyers as individuals, in a language that moves them.” Recent research by Forrester predicts that making our interactions more human will be a key element for CMOs to drive new strategies and innovation moving into the future. 

What B2B Brands Can Teach B2C Marketers About Customer Experience

By Haley Czarnowski | Feb 5, 2019 1:23:42 PM | Strategy and Trends

B2B marketing has long been deemed the poor cousin of B2C. But B2B brands can no longer afford to lag behind consumer brands when it comes to customer experience. Brands are measured by the same standard, whether it’s a business or personal purchase. 

Podcast Revenues Expected to Grow 110% by 2020

By Haley Czarnowski | Jan 28, 2019 9:54:18 AM | Strategy and Trends

The numbers are in, and they confirm that podcast ad popularity will continue to grow rapidly. In fact, podcast revenue is expected to grow 110 percent, and the number of podcast listeners are expected to increase to 83.8 million by 2020. 

Voice Commerce on the Horizon for B2B

By Haley Czarnowski | Jan 21, 2019 1:00:00 PM | Strategy and Trends
Voice-enabled devices and voice-controlled shopping have already taken over the consumer world, with $40 billion expected to be generated in sales by 2020. This means that voice commerce in the B2B space is no longer a far-fetched idea. Just as desktop and mobile ordering first took off for consumers, then bled over to B2B, the same is expected to happen with voice.  This new e-commerce experience will help to streamline the often complex and tedious B2B buying process. Scenarios ranging from CPOs at a hospital needing to order surgical instruments to an EA in an office setting needing to order office supplies will benefit from this expansion in purchasing options. 

AI Predicted to Define Digital Strategy in 2019

By Haley Czarnowski | Jan 14, 2019 9:05:00 AM | Strategy and Trends

Are you familiar with AI? If not, now is a good time to introduce yourself. AI is expected to take over in 2019, changing the industry for both agencies and marketers.

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