In the age of the smartphone, almost everyone knows what it means to share a post on Facebook, upload a photo to Instagram or “like” a new job announcement on LinkedIn.

AI has been a very popular topic of discussion in B2B marketing for several years now. More than 84% of B2B marketers and salespeople are using, implementing, planning to use or evaluating AI. While that is a high number, there is still a clear disconnect between understanding that AI is valuable and putting the time and resources into implementation. Here are some tips on how to overcome that initial hump and embrace AI.

1. Understand your challenges: It’s important to understand that you don’t need to learn AI at a deeply technical level. You do need to understand what challenges you need to solve and find the right technology solution to resolve those challenges.

Marketing to businesses has certain challenges that B2C marketers do not face, including attribution, ROI and influencers. Embracing digital marketing can be a way to raise the bar within your B2B space. Here's a look at some statistics from the industry:

"Bad digital customer experiences are costing brands valuable revenue." 

Exciting news this month as Mailchimp revealed the launch of its first full-service marketing platform, which will come with a variety of new features.

When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible.

Ensuring you keep up with—and even stay ahead of—the technology curve will be necessary to remain relevant in your industry. How does a CIO’s role fit into this?

As you report on your ABM campaign, it’s important to understand how this process differs from reporting on traditional funnels.As noted in a recent Terminus article, there are two big problems with using a traditional demand funnel to measure ABM:

When developing a website, keep these principles in mind to ensure that it’s accessible by the broadest audience possible.

According to an Econsultancy and Adobe survey that concluded in December 2018, more than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019.