According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.

Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:

B2B buyers have begun to look like consumers when it comes to how they view videos:

Programmatic advertising is becoming more prevalent in the B2B marketing space. New research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% expect to spend even more in 2019.

The ability to listen to your customers and take strategic action can lead to your biggest, most successful marketing moments. A newly released study shows that not all marketers understand how to do this:

Customization and curation go a long way in B2B email. In an era where Netflix and Hulu serve up content that feels handpicked, our customers now expect a personalized experience, no matter the situation. With personalization becoming more attainable at scale, it’s now the holy grail for engagement marketers.

Don’t underestimate your customer’s curiosity of what else is out there that could benefit them. Get ahead of the curve and take action to improve your bottom line.

 

"Marketers need to avoid getting stuck in commoditized ‘specialisms’... when the focus for brands is in strategy and experience design." We agree with the idea that strategy must be applied to marketing campaigns, no matter what the discipline, in order to make them valuable. A strategic and consistent user experience should be at the heart of your campaign for increased success.

Business to business (B2B) branding has a reputation for being boring. Many feel that the uptight, "just the facts" marketing strategies associated with B2B marketing just aren't enough anymore. Below are some reasons why you should have some fun with marketing to improve performance:

With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus: Personalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience.  Intent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it. Voice Search: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend.