Business to business (B2B) branding has a reputation for being boring. Many feel that the uptight, "just the facts" marketing strategies associated with B2B marketing just aren't enough anymore. Below are some reasons why you should have some fun with marketing to improve performance:
- The business world has changed - Workplace cultures have evolved and millennials now make up the majority of the workforce.
- Your contacts need to sell you internally - You need B2B researchers to be able to find and trust your brand and then be able to market your brand to decision makers.
- Your customers are people - You might be surprised to learn that, according to Google, “On average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.”
Read the full article on Forbes.