6 Principles of Website Accessibility for Modern Marketers

By Red House | May 22, 2019 8:00:00 AM | Digital B2B | 0 Comments

When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible.

1. Apply standard HTML semantics whenever possible: Standard HTML enables screen readers to better discern what’s happening on the page and pass the information along to the user.

2. Enable keyboard navigation: According to WebAIM Low Vision, 60.4% of survey respondents always or often use a keyboard for web page navigation.

3. Use attributes: Be specific and descriptive with your link text.

4. Use the ARIA label attribute: This will override what the screen reader calls out when it reads your CTA button. This can be very helpful for a user to understand where your CTA will take them.

5. Properly label and format forms: Make sure your forms have clearly labeled instructions and use labels that are always visible.

6. Use tables for data: Use the correct mark-up for data tables and make sure you include table headers. It’s important to use CSS for layout and reserve tables for data.


Read the source article on Search Engine Land.

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