--- title: 6 Principles of Website Accessibility for Modern Marketers description: Keep these principles in mind when developing a website to ensure your website is accessible by the broadest audience possible. image: https://blog.redhouseb2b.com/hubfs/pankaj-patel-721645-unsplash.jpg --- [![Red House B2B](https://blog.redhouseb2b.com/hubfs/RH_Logo_B2B%202.png)](http://redhouseb2b.com/) - [Home](http://redhouseb2b.com/) - [About Us](http://redhouseb2b.com/about-us/) - [Capabilities](http://redhouseb2b.com/capabilities/) - [Business Consulting](http://redhouseb2b.com/capabilities/) - [Marketing Services](http://redhouseb2b.com/capabilities/#marketing-architecture) - [Strategic Solutions](http://redhouseb2b.com/capabilities/#strategic-solutions) - [Clients](http://redhouseb2b.com/clients/) - [Case Studies](http://redhouseb2b.com/case-studies/) - [Watch](http://redhouseb2b.com/case-studies/) - [Read](http://redhouseb2b.com/case-studies/written/) - [Showcase](http://redhouseb2b.com/showcase/) - [Perspective](https://blog.redhouseb2b.com/blog) - [Contact](http://redhouseb2b.com/contact/) - [Contact Us](http://redhouseb2b.com/contact/) - [Careers](http://redhouseb2b.com/careers/) # 6 Principles of Website Accessibility for Modern Marketers By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | May 22, 2019 8:00:00 AM | [Digital B2B](https://blog.redhouseb2b.com/blog/tag/digital-b2b) | [0 Comments](https://blog.redhouseb2b.com/blog/6-principles-of-website-accessibility-for-modern-marketers#comments-listing) [![](https://blog.redhouseb2b.com/hubfs/pankaj-patel-721645-unsplash.jpg)](https://blog.redhouseb2b.com/blog/6-principles-of-website-accessibility-for-modern-marketers) When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible. **1.** Apply standard HTML semantics whenever possible: Standard HTML enables screen readers to better discern what’s happening on the page and pass the information along to the user. **2.** Enable keyboard navigation: According to WebAIM Low Vision, 60.4% of survey respondents always or often use a keyboard for web page navigation. **3.** Use attributes: Be specific and descriptive with your link text. **4.** Use the ARIA label attribute: This will override what the screen reader calls out when it reads your CTA button. This can be very helpful for a user to understand where your CTA will take them. **5.** Properly label and format forms: Make sure your forms have clearly labeled instructions and use labels that are always visible. **6.** Use tables for data: Use the correct mark-up for data tables and make sure you include table headers. It’s important to use CSS for layout and reserve tables for data.   Read the source article on [Search Engine Land](https://searchengineland.com/10-principles-of-digital-accessibility-for-modern-marketers-315352). Don’t forget to share this post! 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