Video has become a high-performing marketing strategy within the B2B space. According to SocialMediaToday, LinkedIn has discovered that video generates some 20x more shares than other types of content on its platform. Understanding what types of videos and templates work best can boost your reach, client interaction and conversions.
Customer experience should be a major consideration when creating your marketing plan this year. Clients have more access to resources than ever to use for comparing benefits, costs, and features. Here are some of the techniques that stood out to us as great methods to improve customer experience and set your business above the rest:
Google My Business can be a pivotal part of setting up a successful location-based business and boosting your search-ability. For B2B companies, being able to distinguish between company locations and similar consumer terms in search is paramount. The categories you choose and how well you stay up-to-date with them will be key to successful use of Google My Business, or any location-based search.
Personalization takes deep understanding of your ideal customer and customer journey. Take the necessary time to research and lay the foundation upfront to create a successful ABM campaign.