Marketing to businesses has certain challenges that B2C marketers do not face, including attribution, ROI and influencers. Embracing digital marketing can be a way to raise the bar within your B2B space. Here's a look at some statistics from the industry:
"Bad digital customer experiences are costing brands valuable revenue."
Exciting news this month as Mailchimp revealed the launch of its first full-service marketing platform, which will come with a variety of new features.
When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible.
Ensuring you keep up with—and even stay ahead of—the technology curve will be necessary to remain relevant in your industry. How does a CIO’s role fit into this?
As you report on your ABM campaign, it’s important to understand how this process differs from reporting on traditional funnels.As noted in a recent Terminus article, there are two big problems with using a traditional demand funnel to measure ABM:
When developing a website, keep these principles in mind to ensure that it’s accessible by the broadest audience possible.
According to an Econsultancy and Adobe survey that concluded in December 2018, more than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019.
According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.
Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly: