Digital Marketing: Hitting the Sweet Spot of Strategy and Design

By Martin James | Feb 27, 2019 7:00:00 AM | Digital B2B | 0 Comments

 

"Marketers need to avoid getting stuck in commoditized ‘specialisms’... when the focus for brands is in strategy and experience design." We agree with the idea that strategy must be applied to marketing campaigns, no matter what the discipline, in order to make them valuable. A strategic and consistent user experience should be at the heart of your campaign for increased success.

Read the original article on MarketingWeek.

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