6 Useful Metrics to Measure Your B2B Social Media Marketing Campaigns

By Taylor Munson | Jan 17, 2019 9:05:00 AM | Digital B2B, Tech and Data Analytics | 0 Comments

Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that's integrated into their lead generation and nurturing programs.

Many businesses still struggle with social media marketing, in large part because they think it's difficult to measure. But, it's not. Here are some ways you can measure the success of your social media marketing campaigns:

  1. Likes, reactions and shares
  2. Follower growth
  3. Social media mentions
  4. Click rates
  5. Referral traffic
  6. Reach

Read the source article at www.marketingprofs.com

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