What B2B Marketers Can Learn from a Record-Breaking "Jeopardy!" Champion

By Heather Carnes | Jun 11, 2019 8:00:00 AM | Content and Creative | 0 Comments
Image courtesy YouTube, 06/03/2019, Final Jeopardy!

 

James Holzhauer, a single-game record-breaking “Jeopardy!” champion, credits an interesting source for learning so many interesting facts: children’s books.

Holzhauer, one of the latest “Jeopardy!” greats, can often be found at the library, head down and reading in the children’s section. Because of their engaging and simplistic way of presenting information, he says children’s books are how he is able to digest, learn, and recite such a broad range of knowledge and trivia.

“They are chock-full of infographics, pictures and all kinds of stuff to keep the reader engaged,” he told The Washington Post in an email. “I couldn’t make it through a chapter of an actual Dickens novel without falling asleep.”

We’re not surprised by Holzhauer’s unconventional source of trivia knowledge. While visual content has been on the rise, infographics have had the biggest increase in usage among B2B marketers in the last four years – now at 65%, according to Hubspot.

Because B2B sales and marketing is complex – with longer sales cycles, more buyers and influencers, and a complicated set of features and benefits – infographics provide a concise way to communicate often complex and detailed information. In fact, according to Content Marketing Institute, those following directions with text and illustrations do 323% better than people following directions without illustrations.

While Holzhauer may have broken records with his use of children’s books, there’s a lot to learn from his secret weapon: infographics. Whether studying for a legendary game show or learning more about a product or service, infographics are a powerful, engaging learning tool for every B2B marketer.

 

To learn more, visit The Washington Post.

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