Regardless of organizational size, many would agree that deploying a successful content marketing program can be a challenging feat. In Content Marketing Institute’s latest research study, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, found that the larger the organization, the greater chance for business units to be siloed. In fact, one of the largest challenges, with nearly three quarters of respondents admitting so, was the ability to coordinate content marketing efforts among multiple departments and brands.
For larger organizations to succeed in content marketing, teams need to know what content is being created and distributed, their target audiences and how success will be measured. Some of the other top challenges were lack of agility when change is needed (49%) and maintaining messaging consistency (45%).
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