--- title: "Enterprise Content Marketing: The Latest Research from CMI" description: "Regardless of organizational size, many would agree that deploying a successful content marketing program can be a challenging feat. In Content Marketing Institute’s Latest research study, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, found that the larger the organization, the greater chance for business units to be siloed. In fact, one of the largest challenges, with nearly three quarters of respondents admitting so, was the ability to coordinate content marketing efforts among multiple departments and brands.  \nFor larger organizations to succeed in content marketing, teams need to know what content is being created and distributed, their target audiences and how success will be measured. Some of the other top challenges were lack of agility when change is needed (49%) and maintaining messaging consistency (45%). " image: https://d112vpovu2xa8r.cloudfront.net/portal_redhouse_curatasite_com/media/Jmc1Aby0wc7ZQcU.png --- [![Red House B2B](https://blog.redhouseb2b.com/hubfs/RH_Logo_B2B%202.png)](http://redhouseb2b.com/) - [Home](http://redhouseb2b.com/) - [About Us](http://redhouseb2b.com/about-us/) - [Capabilities](http://redhouseb2b.com/capabilities/) - [Business Consulting](http://redhouseb2b.com/capabilities/) - [Marketing Services](http://redhouseb2b.com/capabilities/#marketing-architecture) - [Strategic Solutions](http://redhouseb2b.com/capabilities/#strategic-solutions) - [Clients](http://redhouseb2b.com/clients/) - [Case Studies](http://redhouseb2b.com/case-studies/) - [Watch](http://redhouseb2b.com/case-studies/) - [Read](http://redhouseb2b.com/case-studies/written/) - [Showcase](http://redhouseb2b.com/showcase/) - [Perspective](https://blog.redhouseb2b.com/blog) - [Contact](http://redhouseb2b.com/contact/) - [Contact Us](http://redhouseb2b.com/contact/) - [Careers](http://redhouseb2b.com/careers/) # Enterprise Content Marketing: The Latest Research from CMI By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Feb 12, 2019 8:00:00 AM | [Content and Creative](https://blog.redhouseb2b.com/blog/tag/content-and-creative) | [0 Comments](https://blog.redhouseb2b.com/blog/74415-enterprise-content-marketing-the-latest-research-f#comments-listing) [![](https://d112vpovu2xa8r.cloudfront.net/portal_redhouse_curatasite_com/media/Jmc1Aby0wc7ZQcU.png)](https://blog.redhouseb2b.com/blog/74415-enterprise-content-marketing-the-latest-research-f) Regardless of organizational size, many would agree that deploying a successful content marketing program can be a challenging feat. In Content Marketing Institute’s latest research study, [Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America](https://contentmarketinginstitute.com/research/enterprise-content-marketing/), found that the larger the organization, the greater chance for business units to be siloed. In fact, one of the largest challenges, with nearly three quarters of respondents admitting so, was the ability to coordinate content marketing efforts among multiple departments and brands.   For larger organizations to succeed in content marketing, teams need to know what content is being created and distributed, their target audiences and how success will be measured. Some of the other top challenges were lack of agility when change is needed (49%) and maintaining messaging consistency (45%).  [Read the source article at Send Press Releases with GlobeNewswire](https://contentmarketinginstitute.com/2019/02/research-enterprise-marketing/) Don’t forget to share this post! [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Enterprise%20Content%20Marketing%3A%20The%20Latest%20Research%20from%20CMI) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F74415-enterprise-content-marketing-the-latest-research-f%3Futm_medium%3Dsocial%26utm_source%3Demail) --- ## **Our B2B Marketing Insights, Delivered Straight to Your Inbox** ### At Red House, we live and breathe B2B. Each week, we curate and write about the latest marketing news, analysis and insights. Sign up to receive the latest updates and our most popular content. ### Topics - [Content and Creative (28)](https://blog.redhouseb2b.com/blog/tag/content-and-creative) - [Digital B2B (25)](https://blog.redhouseb2b.com/blog/tag/digital-b2b) - [Strategy and Trends (24)](https://blog.redhouseb2b.com/blog/tag/strategy-and-trends) - [Tech and Data Analytics (23)](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics) ### [Learn More About Our Capabilities](http://redhouseb2b.com/capabilities/) ### Want to see more? - [Sign up to receive our latest thinking](http://redhouseb2b.com/subscribe) #### Contact Email: [consulting@redhouseb2b.com](mailto:consulting@redhouseb2b.com) Phone: [770.475.2013](tel:7704752103) #### Follow Us - [LinkedIn](https://www.linkedin.com/company-beta/306515/) - [Twitter](https://twitter.com/redhouseusa) #### [Get Case Studies and Insights](http://redhouseb2b.com/subscribe/) © 2017 Red House Atlanta, LLC | [Privacy Policy](http://redhouseb2b.com/perspective/privacy-policy)