B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics.
The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell.
“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”
Red House can take the guesswork out of your analytics strategy.
Read the source article at B2B News Network