--- title: Shining a Light on Predictive Analytics in B2B Marketing description: Marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. Red House can take the guesswork out of your analytics solutions. image: https://d112vpovu2xa8r.cloudfront.net/portal_redhouse_curatasite_com/media/q9geM83y2IJOtCD.jpeg --- [![Red House B2B](https://blog.redhouseb2b.com/hubfs/RH_Logo_B2B%202.png)](http://redhouseb2b.com/) - [Home](http://redhouseb2b.com/) - [About Us](http://redhouseb2b.com/about-us/) - [Capabilities](http://redhouseb2b.com/capabilities/) - [Business Consulting](http://redhouseb2b.com/capabilities/) - [Marketing Services](http://redhouseb2b.com/capabilities/#marketing-architecture) - [Strategic Solutions](http://redhouseb2b.com/capabilities/#strategic-solutions) - [Clients](http://redhouseb2b.com/clients/) - [Case Studies](http://redhouseb2b.com/case-studies/) - [Watch](http://redhouseb2b.com/case-studies/) - [Read](http://redhouseb2b.com/case-studies/written/) - [Showcase](http://redhouseb2b.com/showcase/) - [Perspective](https://blog.redhouseb2b.com/blog) - [Contact](http://redhouseb2b.com/contact/) - [Contact Us](http://redhouseb2b.com/contact/) - [Careers](http://redhouseb2b.com/careers/) # Shining a Light on Predictive Analytics in B2B Marketing By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Feb 14, 2019 8:00:00 AM | [Tech and Data Analytics](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics) | [0 Comments](https://blog.redhouseb2b.com/blog/76649-shining-a-light-on-predictive-analytics-in-busines#comments-listing) [![](https://d112vpovu2xa8r.cloudfront.net/portal_redhouse_curatasite_com/media/q9geM83y2IJOtCD.jpeg)](https://blog.redhouseb2b.com/blog/76649-shining-a-light-on-predictive-analytics-in-busines) B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell.  *“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”* Red House can take the guesswork out of your [analytics](https://redhouseb2b.com/capabilities/performance-analytics/) strategy. [Read the source article at B2B News Network](https://www.b2bnn.com/2015/11/shining-a-light-on-predictive-analytics-in-business-marketing/) Don’t forget to share this post! [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Shining%20a%20Light%20on%20Predictive%20Analytics%20in%20B2B%20Marketing) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2F76649-shining-a-light-on-predictive-analytics-in-busines%3Futm_medium%3Dsocial%26utm_source%3Demail) --- ## **Our B2B Marketing Insights, Delivered Straight to Your Inbox** ### At Red House, we live and breathe B2B. Each week, we curate and write about the latest marketing news, analysis and insights. Sign up to receive the latest updates and our most popular content. ### Topics - [Content and Creative (28)](https://blog.redhouseb2b.com/blog/tag/content-and-creative) - [Digital B2B (25)](https://blog.redhouseb2b.com/blog/tag/digital-b2b) - [Strategy and Trends (24)](https://blog.redhouseb2b.com/blog/tag/strategy-and-trends) - [Tech and Data Analytics (23)](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics) ### [Learn More About Our Capabilities](http://redhouseb2b.com/capabilities/) ### Want to see more? - [Sign up to receive our latest thinking](http://redhouseb2b.com/subscribe) #### Contact Email: [consulting@redhouseb2b.com](mailto:consulting@redhouseb2b.com) Phone: [770.475.2013](tel:7704752103) #### Follow Us - [LinkedIn](https://www.linkedin.com/company-beta/306515/) - [Twitter](https://twitter.com/redhouseusa) #### [Get Case Studies and Insights](http://redhouseb2b.com/subscribe/) © 2017 Red House Atlanta, LLC | [Privacy Policy](http://redhouseb2b.com/perspective/privacy-policy)