Here's Why You Should Keep Exhibiting at B2B Trade Shows

For lead generation, some B2B marketers may view trade shows as outdated compared to digital strategies, but trade shows are critical for securing face-to-face time with prospects and buyers. Business.com lists the following as just a few of the reasons trade shows are essential:

1. Digital marketing is no picnic.
2. Trade shows are now infused with tech.
3. Increasing measurability proves the value of trade shows and events.
4. Trade shows tick all the boxes on marketers’ goals.
5. You can grasp your industry’s big picture at your industry’s main show.
6. You’ll get to know your own team better.

At Red House, we have experienced great success for clients using a combination of paid search and social surrounding events. In fact, during a recent trade show, we employed a paid social campaign targeted to attendees and those actively participating in conversations surrounding the event, which broke the client’s record for site visitors. With geo-targeting, custom ads can be shown to select targets that are presently at a trade show, and invite them to your booth or to make an appointment with a sales representative.

Read the source article on Business.com.