For lead generation, some B2B marketers may view trade shows as outdated compared to digital strategies, but trade shows are critical for securing face-to-face time with prospects and buyers. Business.com lists the following as just a few of the reasons trade shows are essential:
- Digital marketing is no picnic.
- Trade shows are now infused with tech.
- Increasing measurability proves the value of trade shows and events.
- Trade shows tick all the boxes on marketers’ goals.
- You can grasp your industry’s big picture at your industry’s main show.
- You’ll get to know your own team better.
At Red House, we have experienced great success for clients using a combination of paid search and social surrounding events. In fact, during a recent trade show, we employed a paid social campaign targeted to attendees and those actively participating in conversations surrounding the event, which broke the client’s record for site visitors. With geo-targeting, custom ads can be shown to select targets that are presently at a trade show, and invite them to your booth or to make an appointment with a sales representative.
Read the source article on Business.com.
