"Bad digital customer experiences are costing brands valuable revenue."
In a new survey from Decibel, 95 percent of customers reported that they will leave a website due to a frustrating digital experience, and 22 percent said they do it regularly or always.
The solution for this issue is a complex one as it’s not usually just one thing that causes a bad customer experience. Some top reasons were: ads blocking content, slow load times, and slow page load time for images and content.
Some other notable findings:
Our goal at Red House is to ensure these customer experience issues are addressed and improved upon. Over 80 percent of businesses are talking about the benefits of a customer-first approach, but few are turning the talk into action. Over half (51 percent) of respondents said customer centricity isn’t focused on enough in their organization, despite the rhetoric, according to a report conducted by Sapio on behalf of Optimizely.
Make sure to put the customer first in your marketing efforts to improve performance and customer retention.
To read more, please visit ChiefMarketer.com.