---
title: Where Account-Based Marketing Stands in 2019
description: Account-Based Marketing became the primary focus of many marketing conversations as it held a significant role in B2B marketing in 2018.
---

[Perspective | Red House B2B](https://blog.redhouseb2b.com/blog)

# [Where Account-Based Marketing Stands in 2019](https://blog.redhouseb2b.com/blog/where-account-based-marketing-stands-in-2019)

 Written by [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 21, 2019 11:00:00 AM

In 2018, Account-Based Marketing became the primary focus of many conversations as it held a significant role in B2B marketing. While many would say they have just started using ABM, over 65% of B2B companies have already put it in place. However, while still new — most less than one year of implementation — 45% of survey respondents said "the ROI from their ABM program is more than double the ROI from other marketing efforts.”

 

To read more, click here to go to [Business 2 Community](https://www.business2community.com/b2b-marketing/where-account-based-marketing-stands-in-2019-02172724).

[View full post](https://blog.redhouseb2b.com/blog/where-account-based-marketing-stands-in-2019)

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