Where Account-Based Marketing Stands in 2019

By Red House | Mar 21, 2019 7:00:00 AM | Tech and Data Analytics | 0 Comments

In 2018, Account-Based Marketing became the primary focus of many conversations as it held a significant role in B2B marketing. While many would say they have just started using ABM, over 65% of B2B companies have already put it in place. However, while still new — most less than one year of implementation — 45% of survey respondents said "the ROI from their ABM program is more than double the ROI from other marketing efforts.”


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