Google My Business can be a pivotal part of setting up a successful location-based business and boosting your search-ability. For B2B companies, being able to distinguish between company locations and similar consumer terms in search is paramount. The categories you choose and how well you stay up-to-date with them will be key to successful use of Google My Business, or any location-based search.
According to Moz’s Local Search Ranking Factors Survey, proper Google My Business category associations are the No. 3 search-ranking factor for local packs. Consider Search Engine Land's seven tips to improve your Google My Business categories, and put your business on the map.
Read the source article at Search Engine Land
