Most B2B marketers know that LinkedIn leads the pack when it comes to content and social media marketing. According to LinkedIn, the site is now among the top 100 most-visited websites in the world. An overwhelming 92% of B2B Marketers leverage LinkedIn over all other social platforms, and 79% of B2B marketers see LinkedIn as a good source for generating leads.
Recently, LinkedIn released its 2019 LinkedIn Content Marketing Tactical Plan. Chocked with actionable tips, daily and weekly tactics and key metrics to track, it’s a goldmine for B2B marketers who want to better leverage LinkedIn this year. We especially appreciate how comprehensive it is, with coverage specific to: