The numbers are in, and they confirm that podcast ad popularity will continue to grow rapidly. In fact, podcast revenue is expected to grow 110 percent, and the number of podcast listeners are expected to increase to 83.8 million by 2020.
Podcast ads provide a unique way to reach executives who may be difficult to find via traditional list purchases. For example, tech startups are notoriously difficult to track down due to their size and niche market. A great way to get your offering in front of those executives is through advertising on a podcast tailored to their industry.
Read the source article at emarketer.com
