We're at the point where we have more access to data than ever before. Leveraging analytics to increase marketing ROI is something that has officially become a focal point across all industries. But the most difficult challenge is figuring out how to bring it all together in a way that allows marketers to understand a prospect’s buyer journey stage and take action with the right tactic at the right time.
As stated in a recent article from MarTech Advisor, "The art of analytics comes from combining different sources and being able to distill billions of data points into actionable, revenue-generating outcomes quickly and effectively."
Read the source article at MarTech Advisor
