If you haven’t been giving thought to CRO (Conversion Rate Optimization), now is the time to start. SEO may help your organization succeed in Google search rankings, but CRO is what fills the funnel. It is the art of cultivating a high-converting, customer-focused B2B experience through engaging imagery and videos, asking for and incorporating customer feedback, and consistent, strong CTAs.
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See the full article at Forbes.com.
