5 Shocking Stats About the State of B2B Marketing Data

By Sofia Arango | Apr 11, 2019 8:00:00 AM | Tech and Data Analytics | 0 Comments

Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.

  1. Data quality is a critical success factor for B2B sales and marketing (and becoming increasingly important year over year)
  2. Confidence in data quality has reached a new low
  3. A lack of confidence is hindering many data-driven strategies
  4. Data is viewed as the fuel for driving ABM campaigns
  5. B2B marketers struggle to integrate their data across the enterprise

Despite B2B firms' understanding how critical it is to have quality data empowering their programs, only 11% of respondents expressed extreme confidence in the state of their data, a big dip from last year's results. And without this confidence, it’s no wonder that only 38% of respondents are diving in and making ABM — a program wherein success is entirely dependent on the quality of your firmogaphic and demographic data — part of their go-to-market strategy.

Make an effort to improve data quality by putting your data in hands you can trust. Red House helps businesses like yours gain extreme confidence in their data-driven strategies.


To download the full report, read the source article on Dun&Bradstreet.

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