8 Ways to Improve B2B Data Confidence

By Red House | Feb 28, 2019 7:00:00 AM | Tech and Data Analytics | 0 Comments


According to Dun & Bradstreet’s most recent B2B Marketing Data Report, just 50% of respondents expressed confidence in the quality of their data—down from 75% in 2017. “The lack of confidence B2B organizations have in their data is hindering the ability to deploy key sales and marketing initiatives,” the report concludes. “Instead of creating opportunity it’s creating chaos.”

So what is a marketer to do? Quality data is the key to providing personalized content, which is crucial to enhancing the customer experience and driving revenue, and VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020.

Here are eight ways to ensure your data is working for and not against you.

  1. Commit to improving data quality
  2. Assign data quality ownership
  3. Fine-tune your data collection process
  4. Check contact data as it’s collected
  5. Standardize your data
  6. Identify and purge duplicate records
  7. Integrate marketing and sales data
  8. Conduct regular data reviews

Read the original article on CMO Nation.

Don’t forget to share this post!



Our B2B Marketing Insights, Delivered Straight to Your Inbox

At Red House, we live and breathe B2B. Each week, we curate and write about the latest marketing news, analysis and insights. Sign up to receive the latest updates and our most popular content.