AI Could Drive Double-Digit Marketing Growth

By Sofia Arango | Jun 20, 2019 8:00:00 AM | Tech and Data Analytics | 0 Comments

Has your company started incorporating AI into your marketing strategy? Less than 1 in 5 B2B companies are using artificial intelligence today—but those who are predict a double-digit lift in the next couple of years. 

"We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase. And while this is true, it is never too early for your company to start considering these efforts and how their adoption would improve your marketing and sales strategy. 

According to Demandbase’s latest ebook, “The State of Artificial Intelligence in B2B Marketing,” the top three AI applications that marketers, and their top funnel, can benefit from are: identifying the right accounts or individuals; improving the reach or efficiency of digital advertising; and capturing intent signals from accounts or individuals. And this value can be seen very quickly, with three-fourths of AI users in the study claiming magnificent results in less than six months. 

Now is the time to start your AI journey. Don’t delay; the greatest advantages come to early adopters in game-changing technologies. 

Read the source article, and download Demandbase's full “The State of Artificial Intelligence in B2B Marketing” report.  

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