Micro influencers, or those with a following of about 2,000-50,000 on a social channel, garner more engagement and brand trust than any other paid media option. Although these influencers are traditionally used by B2C companies, many B2B organizations are now following suit. When deciding which influencer to reach out to, ask yourself these three questions:
1. Do they operate in my industry?
2. What is the value they will add to my brand?
3. What level of activity and engagement have they demonstrated in the past?
So, how do you get started? After identifying your ideal influencers, follow these steps:
1. Ask your influencer to publish a review of your brand on their social channels. The review should be written in their tone of voice so it blends with the rest of their content.
2. Select a few of your own posts that you would like the influencer to retweet/repost to their followers. Remember to use this method strategically, as too many retweets will come across as disingenuous.
3. Lastly, organize events or collaborate during industry shows with influencers to expand your B2B marketing influencer base.
Utilizing micro influencers in your strategy presents immense potential with relatively low risk. Red House can help you identify which micro influencers are right for your target audience and build an authentic influencer relationship.
Read the source article on MarTech Advisor.