Sofia Arango

Recent Posts

5 Things to Consider When Planning an App

By Sofia Arango | Apr 18, 2019 9:00:00 AM | Tech and Data Analytics

If developing an app could close a gap in your customer experience, following these five planning tips can ensure your success.

5 Shocking Stats About the State of B2B Marketing Data

By Sofia Arango | Apr 11, 2019 8:00:00 AM | Tech and Data Analytics

Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.

B2B Marketing Analytics Is Broken. Here’s How To Fix It

By Sofia Arango | Apr 4, 2019 7:00:00 AM | Tech and Data Analytics

All your frustrations with marketing analytics could boil down to one simple idea, you’re looking at the wrong data. With nearly 1.7 MB of data produced every second, further complicated by variations in data quality and consistency, it's no surprise that analysts are overwhelmed and unsure of where to focus their efforts.

U.S. Smart Technology Projected to Top $2 Billion in 2020

By Sofia Arango | Mar 28, 2019 8:00:00 AM | Tech and Data Analytics

Smart technologies, the most recent additions to the marketing and advertising ecosystem, are establishing themselves as the fastest growing and most effective platforms for increasing customer engagement.

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