A new report from Vennli reveals that original research, quotes from customers and comments from industry experts are the most effective types of content to help build B2B brand trust.
• More than 70% of respondents strongly agree that compelling content is important for creating brand trust.
• Nearly 40% say they see a need for building trust in order to create a virtuous cycle between customer experience and brand improvement.
Respondents identified the case study as one of the most impactful types of content for building trust. Being able to demonstrate social proof in the context of products and services builds not only trust, but belief and confidence in products and services. When a customer can see the direct effect of what they can achieve when they work with you – especially in the context of B2B – they’re more likely to trust and engage with your business.
To learn more about the report, visit Vennli.