The 2019 State of IT Marketing report, which examines B2B technology company marketing spend, trends and challenges, found that 37 percent of respondents expect their marketing budgets to increase. The report attributes the findings to a “renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies.”
In addition, 30 percent of budgets are expected to be allocated toward paid media efforts (search marketing, social media marketing, email marketing and display), 22 percent to trade shows and events, 21 percent on martech (content/experience, social/relationship, advertising/promotions, and data/analytics), and 19 percent on external agencies and contractors.
To learn more about the 2019 State of IT Marketing report, visit PR Newswire