--- title: New Study Reveals B2B Tech Brands are Spending More on Content in 2019 description: The 2019 State of IT Marketing report, which examines B2B technology company marketing spend, trends and challenges, found that 37 percent of respondents expect their marketing budgets to increase. The report attributes the findings to a “renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies.” image: https://blog.redhouseb2b.com/hubfs/Screen%20Shot%202019-01-10%20at%2011.47.58%20AM.png --- [![Red House B2B](https://blog.redhouseb2b.com/hubfs/RH_Logo_B2B%202.png)](http://redhouseb2b.com/) - [Home](http://redhouseb2b.com/) - [About Us](http://redhouseb2b.com/about-us/) - [Capabilities](http://redhouseb2b.com/capabilities/) - [Business Consulting](http://redhouseb2b.com/capabilities/) - [Marketing Services](http://redhouseb2b.com/capabilities/#marketing-architecture) - [Strategic Solutions](http://redhouseb2b.com/capabilities/#strategic-solutions) - [Clients](http://redhouseb2b.com/clients/) - [Case Studies](http://redhouseb2b.com/case-studies/) - [Watch](http://redhouseb2b.com/case-studies/) - [Read](http://redhouseb2b.com/case-studies/written/) - [Showcase](http://redhouseb2b.com/showcase/) - [Perspective](https://blog.redhouseb2b.com/blog) - [Contact](http://redhouseb2b.com/contact/) - [Contact Us](http://redhouseb2b.com/contact/) - [Careers](http://redhouseb2b.com/careers/) # New Study Reveals B2B Tech Brands are Spending More on Content in 2019 By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Jan 15, 2019 9:05:00 AM | [Content and Creative](https://blog.redhouseb2b.com/blog/tag/content-and-creative) | [0 Comments](https://blog.redhouseb2b.com/blog/new-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019#comments-listing) [![](https://blog.redhouseb2b.com/hubfs/Screen%20Shot%202019-01-10%20at%2011.47.58%20AM.png)](https://blog.redhouseb2b.com/blog/new-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019) The [2019 State of IT Marketing](https://www.spiceworks.com/marketing/state-of-it/report/it-marketing/) report, which examines B2B technology company marketing spend, trends and challenges, found that 37 percent of respondents expect their marketing budgets to increase. The report attributes the findings to a “renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies.” In addition, 30 percent of budgets are expected to be allocated toward paid media efforts (search marketing, social media marketing, email marketing and display), 22 percent to trade shows and events, 21 percent on martech (content/experience, social/relationship, advertising/promotions, and data/analytics), and 19 percent on external agencies and contractors. [To learn more about the 2019 State of IT Marketing report, visit PR Newswire](https://www.prnewswire.com/news-releases/spiceworks-study-reveals-nearly-40-percent-of-b2b-tech-brands-are-increasing-marketing-budgets-in-2019-300775094.html) Don’t forget to share this post! [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=New%20Study%20Reveals%20B2B%20Tech%20Brands%20are%20Spending%20More%20on%20Content%20in%202019) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.redhouseb2b.com%2Fblog%2Fnew-study-reveals-b2b-tech-brands-are-increasing-marketing-budgets-in-2019%3Futm_medium%3Dsocial%26utm_source%3Demail) --- ## **Our B2B Marketing Insights, Delivered Straight to Your Inbox** ### At Red House, we live and breathe B2B. Each week, we curate and write about the latest marketing news, analysis and insights. Sign up to receive the latest updates and our most popular content. ### Topics - [Content and Creative (28)](https://blog.redhouseb2b.com/blog/tag/content-and-creative) - [Digital B2B (25)](https://blog.redhouseb2b.com/blog/tag/digital-b2b) - [Strategy and Trends (24)](https://blog.redhouseb2b.com/blog/tag/strategy-and-trends) - [Tech and Data Analytics (23)](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics) ### [Learn More About Our Capabilities](http://redhouseb2b.com/capabilities/) ### Want to see more? - [Sign up to receive our latest thinking](http://redhouseb2b.com/subscribe) #### Contact Email: [consulting@redhouseb2b.com](mailto:consulting@redhouseb2b.com) Phone: [770.475.2013](tel:7704752103) #### Follow Us - [LinkedIn](https://www.linkedin.com/company-beta/306515/) - [Twitter](https://twitter.com/redhouseusa) #### [Get Case Studies and Insights](http://redhouseb2b.com/subscribe/) © 2017 Red House Atlanta, LLC | [Privacy Policy](http://redhouseb2b.com/perspective/privacy-policy)