The numbers are in, and they confirm that podcast ad popularity will continue to grow rapidly. In fact, podcast revenue is expected to grow 110 percent, and the number of podcast listeners are expected to increase to 83.8 million by 2020. 

Voice-enabled devices and voice-controlled shopping have already taken over the consumer world, with $40 billion expected to be generated in sales by 2020. This means that voice commerce in the B2B space is no longer a far-fetched idea. Just as desktop and mobile ordering first took off for consumers, then bled over to B2B, the same is expected to happen with voice.  This new e-commerce experience will help to streamline the often complex and tedious B2B buying process. Scenarios ranging from CPOs at a hospital needing to order surgical instruments to an EA in an office setting needing to order office supplies will benefit from this expansion in purchasing options. 

Are you familiar with AI? If not, now is a good time to introduce yourself. AI is expected to take over in 2019, changing the industry for both agencies and marketers.

Lead generation campaigns, up-sell and cross-sell programs, sales enablement support – all are competing for time and budget within your 2019 marketing plan. With so many competing needs, how should you prioritize marketing objectives for the next year?
    
You might want to consider a bit of reverse engineering. Start with your organization’s financial goals and determine how they break out by business unit and product line. This will serve as a basis for a conversation with business unit and sales leaders, and help you identify areas that need more or less marketing support.
    
Learn how to determine marketing objectives in an article from SiriusDecisions.