Machine learning (ML) has always played a powerful role within Twitter, starting with onboarding users and continuing through connecting users to relevant conversations and topics. Twitter has recently announced the acquisition of Fabula AI (Fabula), a London-based company focused on machine-learning research to detect network manipulation, further establishing Twitter’s commitment to advancing its ML capabilities. Fabula utilizes graph deep learning, a novel method of applying powerful ML techniques to structured network data. Fabula’s technology is so precise that within hours of diffusion, it is able to identity up to 93% of “fake news” tweets and articles.
This is a key investment from Twitter, aimed at helping users feel safe and trust the information they come across on the social site, as well as helping users find the most relevant information fast. Michael Bronstein, co-founder and chief scientist of Fabula, says,“We are looking forward to applying our graph deep learning techniques to improve the health of the conversation across [Twitter].”
An increase in trust within the site is great news for B2B marketers, as 84% of Twitter users report primarily using the social site for discovering industry-specific news and products. From strategy to analytics and reporting, Red House is able to assist with any social needs your organization may have. Fill out the form below or click here to learn more about our social capabilities.
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