If developing an app could close a gap in your customer experience, following these five planning tips can ensure your success.
According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.
As B2B marketers, we know the buyer's journey is more complex, with more touchpoints than ever before. B2C buying experiences have shaped B2B buyer expectations, and according to McKinsey & Company, B2B buyers now use six different channels over the course of their decision-making journey.
One of the most strategic moves you can make as a marketer is to staff your team with the right people and invest in them. People are critical to long-term success. As the saying goes, talent wins games, but teamwork and intelligence win championships.
Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.
Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:
Have you ever gated a content asset only to find that out of 300 people who completed the lead-gen form, just a (very small) handful were genuine, qualified leads?
A recent study from Demandbase, Salesforce Pardot and Demand Metric reveals that 84% of B2B marketers expect to see value from their AI implementations within a year. Furthermore, 40% of marketers surveyed agree that AI is one of the most important investments to achieve better sales and marketing performance.
All your frustrations with marketing analytics could boil down to one simple idea, you’re looking at the wrong data. With nearly 1.7 MB of data produced every second, further complicated by variations in data quality and consistency, it's no surprise that analysts are overwhelmed and unsure of where to focus their efforts.
B2B buyers have begun to look like consumers when it comes to how they view videos: