Customer experience should be a major consideration when creating your marketing plan this year. Clients have more access to resources than ever to use for comparing benefits, costs, and features. Here are some of the techniques that stood out to us as great methods to improve customer experience and set your business above the rest:
The numbers are in, and they confirm that podcast ad popularity will continue to grow rapidly. In fact, podcast revenue is expected to grow 110 percent, and the number of podcast listeners are expected to increase to 83.8 million by 2020.
We're at the point where we have more access to data than ever before. Leveraging analytics to increase marketing ROI is something that has officially become a focal point across all industries. But the most difficult challenge is figuring out how to bring it all together in a way that allows marketers to understand a prospect’s buyer journey stage and take action with the right tactic at the right time.
Most B2B marketers know that LinkedIn leads the pack when it comes to content and social media marketing. According to LinkedIn, the site is now among the top 100 most-visited websites in the world. An overwhelming 92% of B2B Marketers leverage LinkedIn over all other social platforms, and 79% of B2B marketers see LinkedIn as a good source for generating leads.
Recently, LinkedIn released its 2019 LinkedIn Content Marketing Tactical Plan. Chocked with actionable tips, daily and weekly tactics and key metrics to track, it’s a goldmine for B2B marketers who want to better leverage LinkedIn this year. We especially appreciate how comprehensive it is, with coverage specific to:
Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that's integrated into their lead generation and nurturing programs.
Many businesses still struggle with social media marketing, in large part because they think it's difficult to measure. But, it's not. Here are some ways you can measure the success of your social media marketing campaigns:
- Likes, reactions and shares
- Follower growth
- Social media mentions
- Click rates
- Referral traffic
Google My Business can be a pivotal part of setting up a successful location-based business and boosting your search-ability. For B2B companies, being able to distinguish between company locations and similar consumer terms in search is paramount. The categories you choose and how well you stay up-to-date with them will be key to successful use of Google My Business, or any location-based search.
The 2019 State of IT Marketing report, which examines B2B technology company marketing spend, trends and challenges, found that 37 percent of respondents expect their marketing budgets to increase. The report attributes the findings to a “renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies.”
In addition, 30 percent of budgets are expected to be allocated toward paid media efforts (search marketing, social media marketing, email marketing and display), 22 percent to trade shows and events, 21 percent on martech (content/experience, social/relationship, advertising/promotions, and data/analytics), and 19 percent on external agencies and contractors.