15 Mind-Blowing Stats for B2B Marketers

By Martin James | Jun 12, 2019 8:00:00 AM | Digital B2B

Marketing to businesses has certain challenges that B2C marketers do not face, including attribution, ROI and influencers. Embracing digital marketing can be a way to raise the bar within your B2B space. Here's a look at some statistics from the industry:

What B2B Marketers Can Learn from a Record-Breaking "Jeopardy!" Champion

By Heather Carnes | Jun 11, 2019 8:00:00 AM | Content and Creative
Image courtesy YouTube, 06/03/2019, Final Jeopardy!


James Holzhauer, a single-game record-breaking “Jeopardy!” champion, credits an interesting source for learning so many interesting facts: children’s books.

Twitter Acquires Fabula AI to Bolster Machine Learning Capabilities

By Haley Czarnowski | Jun 10, 2019 8:00:00 AM | Strategy and Trends

Machine learning (ML) has always played a powerful role within Twitter, starting with onboarding users and continuing through connecting users to relevant conversations and topics. Twitter has recently announced the acquisition of Fabula AI (Fabula), a London-based company focused on machine-learning research to detect network manipulation, further establishing Twitter’s commitment to advancing its ML capabilities. Fabula utilizes graph deep learning, a novel method of applying powerful ML techniques to structured network data. Fabula’s technology is so precise that within hours of diffusion, it is able to identity up to 93% of “fake news” tweets and articles.

This is a key investment from Twitter, aimed at helping users feel safe and trust the information they come across on the social site, as well as helping users find the most relevant information fast. Michael Bronstein, co-founder and chief scientist of Fabula, says,“We are looking forward to applying our graph deep learning techniques to improve the health of the conversation across [Twitter].”

An increase in trust within the site is great news for B2B marketers, as 84% of Twitter users report primarily using the social site for discovering industry-specific news and products. From strategy to analytics and reporting, Red House is able to assist with any social needs your organization may have. Fill out the form below or click here to learn more about our social capabilities.

Read the source article on Twitter

Could Machine Learning Solve Attribution Challenges?

By Sofia Arango | Jun 6, 2019 8:05:00 AM | Tech and Data Analytics

According to Nielsen reports, only a quarter of marketers can confidently attribute revenue to their digital efforts. And while cross-channel campaigns can be effective, their contribution is often undervalued as their results sit in siloed data systems. Sales and marketing teams need to be able to confidently track ROI and communicate value to their organizational leaders, despite these challenges, to justify further martech investments. 

Survey: CX Challenges on Both the Front-and-Back Ends

By Martin James | Jun 5, 2019 8:07:00 AM | Digital B2B

"Bad digital customer experiences are costing brands valuable revenue." 

Webinars Emerge as the No. 1 Preferred Type of B2B Content

By Heather Carnes | Jun 4, 2019 8:05:03 AM | Content and Creative

Videos and webinars are emerging as the top form of content for reaching B2B professionals, according to a new industry report by BrightTALK. 

Google Announces Default Mobile-First Indexing for New Sites

By Haley Czarnowski | Jun 3, 2019 8:15:00 AM | Strategy and Trends

Beginning July 1, 2019, Google says it will be enabling mobile-first indexing by default for all new, previously unknown to Google Search websites. And for other existing websites, Google will continue to monitor and evaluate pages for mobile-first indexing readiness.

Top 4 Takeaways for Marketers from Google Marketing Live 2019

By Sofia Arango | May 30, 2019 8:00:00 AM | Tech and Data Analytics

For B2B marketers, it's critical to stay in the know on all things digital—which can become difficult with increasing workloads and vacation season. So, if you missed Google Marketing Live 2019, here are the top 4 takeaways to keep in mind for your business.

Mailchimp Set to Launch Full-service Marketing Platform

By Martin James | May 29, 2019 8:36:04 AM | Digital B2B

Exciting news this month as Mailchimp revealed the launch of its first full-service marketing platform, which will come with a variety of new features.

4 Ways a Documented Content Marketing Strategy Can Help You Reach Your Goals

By Heather Carnes | May 28, 2019 10:57:29 AM | Content and Creative

Is your content marketing strategy documented? We ask because according to the Content Marketing Institute, 89% of B2B marketers are using content marketing, but just 37% have a documented content marketing strategy.

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