5 Things to Consider When Planning an App

By Sofia Arango | Apr 18, 2019 9:00:00 AM | Tech and Data Analytics

If developing an app could close a gap in your customer experience, following these five planning tips can ensure your success.

Marketing Technology Grabs 29 Percent of 2018 CMO Budgets

By Martin James | Apr 17, 2019 9:00:00 AM | Digital B2B

According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.

The New B2B Omnichannel Experience: Why Marketers Need to Borrow B2C Staples for Success

By Heather Carnes | Apr 16, 2019 9:00:00 AM | Content and Creative

As B2B marketers, we know the buyer's journey is more complex, with more touchpoints than ever before. B2C buying experiences have shaped B2B buyer expectations, and according to McKinsey & Company, B2B buyers now use six different channels over the course of their decision-making journey.

Why People Are Essential to B2B Marketing Success

By Haley Czarnowski | Apr 15, 2019 9:00:00 AM | Strategy and Trends

One of the most strategic moves you can make as a marketer is to staff your team with the right people and invest in them. People are critical to long-term success. As the saying goes, talent wins games, but teamwork and intelligence win championships.

5 Shocking Stats About the State of B2B Marketing Data

By Sofia Arango | Apr 11, 2019 8:00:00 AM | Tech and Data Analytics

Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.

3 Unstoppable Trends Every B2B Marketer Must Embrace to Drive Growth

By Martin James | Apr 10, 2019 8:00:00 AM | Digital B2B

Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:

How to Better Understand Your B2B Audience: Get to Know Their Content Intent

By Heather Carnes | Apr 9, 2019 8:00:00 AM | Content and Creative

Have you ever gated a content asset only to find that out of 300 people who completed the lead-gen form, just a (very small) handful were genuine, qualified leads?

Demandbase Reports 84% of B2B Marketers Expect to See Value from AI Investments Within a Year

By Haley Czarnowski | Apr 8, 2019 9:00:00 AM | Strategy and Trends

A recent study from Demandbase, Salesforce Pardot and Demand Metric reveals that 84% of B2B marketers expect to see value from their AI implementations within a year. Furthermore, 40% of marketers surveyed agree that AI is one of the most important investments to achieve better sales and marketing performance.

B2B Marketing Analytics Is Broken. Here’s How To Fix It

By Sofia Arango | Apr 4, 2019 7:00:00 AM | Tech and Data Analytics

All your frustrations with marketing analytics could boil down to one simple idea, you’re looking at the wrong data. With nearly 1.7 MB of data produced every second, further complicated by variations in data quality and consistency, it's no surprise that analysts are overwhelmed and unsure of where to focus their efforts.

Tips to Make B2B Videos that Convert

By Martin James | Apr 3, 2019 7:00:00 AM | Digital B2B

B2B buyers have begun to look like consumers when it comes to how they view videos:

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