The need for ROI visibility is only increasing as marketing spending continues to grow. A Forrester study notes that digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate. With that information, we know that the more money is spent on marketing, the bigger the need to show the impact of that spend. Here are three key ways to ensure that you highlight the fruits of your marketing labor:
B2B marketers agree that a strong content marketing strategy is important, but project demands and budget constraints often leave team members “doing what they can” when time allows. If this sounds familiar, you may be missing out on valuable opportunities and selling your organization short.
When it comes to B2B social platforms, Reddit may not be the first thing that comes to mind. With over 330 million unique monthly users and over 18 billion monthly views, it may be time to rethink how Reddit ads fit into your B2B strategy.
Michael Sheen of inteliKINECT says that while it is difficult to tie service sales directly back to Reddit, his company has seen nearly a 40% increase in page views and a significant increase in goal conversions within Google Analytics. Jack Paxton of Top Growth Marketing finds that Reddit is an efficient way to scale B2B leads.
To be successful on Reddit, you'll need to start with a channel strategy. Reddit users are among the most engaged and the most passionate of any social platform. Here are five steps to effectively advertise on Reddit:
1. Find the Right Subreddits: There are over 150K active subreddits, or communities, many of which are the perfect place for B2B ads. Examples include /r/digitalmarketing, /r/webdev and /r/contentmarketing. Take the time to determine which subreddits are right for your brand.
2. Engage with the Community: Narrow down your list to 3-5 subreddits and take a couple of weeks to immerse yourself. Find out not only what times are most active, but also what the community is interested in and how they speak.
3. Focus on Upvotes: Upvotes are king within Reddit, demonstrating value and popularity of your brand. Focusing on gaining upvotes will keep your cost per click low.
4. Don’t Hard Sell: Hard sells are likely to be downvoted or banned within many subreddits. Instead, advertise free webinars and infographics and use follow-up emails for selling.
5. Track Your Progress: Use UTMs and conversion pixels to figure out which titles and images resonate most and optimize from there.
Read the source article on CMS Wire.
For the first time, IBM Watson is giving brands the keys to its conversational marketing technology by debuting a new tool called Watson Ad Builder. The builder, which made its debut last Monday, is "a self-service platform that lets marketers design display ads featuring chatbots that utilize Watson’s natural language technology”.
Marketing to businesses has certain challenges that B2C marketers do not face, including attribution, ROI and influencers. Embracing digital marketing can be a way to raise the bar within your B2B space. Here's a look at some statistics from the industry:
Image courtesy YouTube, 06/03/2019, Final Jeopardy!
James Holzhauer, a single-game record-breaking “Jeopardy!” champion, credits an interesting source for learning so many interesting facts: children’s books.
Machine learning (ML) has always played a powerful role within Twitter, starting with onboarding users and continuing through connecting users to relevant conversations and topics. Twitter has recently announced the acquisition of Fabula AI (Fabula), a London-based company focused on machine-learning research to detect network manipulation, further establishing Twitter’s commitment to advancing its ML capabilities. Fabula utilizes graph deep learning, a novel method of applying powerful ML techniques to structured network data. Fabula’s technology is so precise that within hours of diffusion, it is able to identity up to 93% of “fake news” tweets and articles.
This is a key investment from Twitter, aimed at helping users feel safe and trust the information they come across on the social site, as well as helping users find the most relevant information fast. Michael Bronstein, co-founder and chief scientist of Fabula, says,“We are looking forward to applying our graph deep learning techniques to improve the health of the conversation across [Twitter].”
An increase in trust within the site is great news for B2B marketers, as 84% of Twitter users report primarily using the social site for discovering industry-specific news and products. From strategy to analytics and reporting, Red House is able to assist with any social needs your organization may have. Fill out the form below or click here to learn more about our social capabilities.
Read the source article on Twitter.
According to Nielsen reports, only a quarter of marketers can confidently attribute revenue to their digital efforts. And while cross-channel campaigns can be effective, their contribution is often undervalued as their results sit in siloed data systems. Sales and marketing teams need to be able to confidently track ROI and communicate value to their organizational leaders, despite these challenges, to justify further martech investments.
"Bad digital customer experiences are costing brands valuable revenue."
Beginning July 1, 2019, Google says it will be enabling mobile-first indexing by default for all new, previously unknown to Google Search websites. And for other existing websites, Google will continue to monitor and evaluate pages for mobile-first indexing readiness.