A new report from Vennli reveals that original research, quotes from customers and comments from industry experts are the most effective types of content to help build B2B brand trust.

Facebook recently announced that beginning April 30, they will be replacing ad relevance scores with three “more granular” metrics. These metrics are:

In 2018, more people used voice search than ever before, and while it may seem impossible now, by 2020, 30% of all website sessions will be conducted without a screen. Sound crazy?

Customization and curation go a long way in B2B email. In an era where Netflix and Hulu serve up content that feels handpicked, our customers now expect a personalized experience, no matter the situation. With personalization becoming more attainable at scale, it’s now the holy grail for engagement marketers.

Marketing automation, social media and other digital innovations are changing the way B2B buyers make decisions and advance through the buying process. New research from Forrester confirms this notion, finding that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile device.

If you haven’t been giving thought to CRO (Conversion Rate Optimization), now is the time to start. SEO may help your organization succeed in Google search rankings, but CRO is what fills the funnel. It is the art of cultivating a high-converting, customer-focused B2B experience through engaging imagery and videos, asking for and incorporating customer feedback, and consistent, strong CTAs.

Don’t know where to start? Let Red House help. Fill out the form below, and an expert from our team will reach out to you, or learn more about our capabilities here.

See the full article at Forbes.com.

Eighty-eight percent of B2B marketing executives believe AI will revolutionize their field in the next five years, with the implementation process starting as soon as 2020.

While AI is defined as the trending technology, only 13 percent of marketers can say they are confident in their knowledge of it. Continue reading the article linked below to learn about five AI applications marketers can use to improve their business outcomes.

Don’t underestimate your customer’s curiosity of what else is out there that could benefit them. Get ahead of the curve and take action to improve your bottom line.

As B2B marketing and buying continues to evolve, marketers need to hone in on the needs and expectations of customers – and crafting a customer experience that is personalized, empathetic and provides value.

When Business 2 Community  asked hundreds of marketers about social trends for 2019, they received the same six themes over and over: