--- title: Perspective | Red House B2B (7) description: (7) --- [![Red House B2B](https://blog.redhouseb2b.com/hubfs/RH_Logo_B2B%202.png)](http://redhouseb2b.com/) - [Home](http://redhouseb2b.com/) - [About Us](http://redhouseb2b.com/about-us/) - [Capabilities](http://redhouseb2b.com/capabilities/) - [Business Consulting](http://redhouseb2b.com/capabilities/) - [Marketing Services](http://redhouseb2b.com/capabilities/#marketing-architecture) - [Strategic Solutions](http://redhouseb2b.com/capabilities/#strategic-solutions) - [Clients](http://redhouseb2b.com/clients/) - [Case Studies](http://redhouseb2b.com/case-studies/) - [Watch](http://redhouseb2b.com/case-studies/) - [Read](http://redhouseb2b.com/case-studies/written/) - [Showcase](http://redhouseb2b.com/showcase/) - [Perspective](https://blog.redhouseb2b.com/blog) - [Contact](http://redhouseb2b.com/contact/) - [Contact Us](http://redhouseb2b.com/contact/) - [Careers](http://redhouseb2b.com/careers/) [![](https://blog.redhouseb2b.com/hubfs/kristopher-roller-320078-unsplash.jpg)](https://blog.redhouseb2b.com/blog/new-report-original-content-and-research-builds-b2b-brand-trust) ## [New Report: Original Content and Research Build B2B Brand Trust](https://blog.redhouseb2b.com/blog/new-report-original-content-and-research-builds-b2b-brand-trust) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 19, 2019 7:00:00 AM | [Content and Creative](https://blog.redhouseb2b.com/blog/tag/content-and-creative) A new report from Vennli reveals that original research, quotes from customers and comments from industry experts are the most effective types of content to help build B2B brand trust. [![](https://blog.redhouseb2b.com/hubfs/will-francis-1070259-unsplash%20(1).jpg)](https://blog.redhouseb2b.com/blog/facebook-to-replace-relevance-score-with-3-new-metrics-in-april) ## [Facebook to Replace Relevance Score with 3 New Metrics at the End of April](https://blog.redhouseb2b.com/blog/facebook-to-replace-relevance-score-with-3-new-metrics-in-april) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 18, 2019 7:00:00 AM Facebook recently announced that beginning April 30, they will be replacing ad relevance scores with three “more granular” metrics. These metrics are: [![](https://blog.redhouseb2b.com/hubfs/ben-kolde-408308-unsplash.jpg)](https://blog.redhouseb2b.com/blog/voice-search-will-dominate-seo-in-2019-3-ways-you-can-optimize) ## [Voice Search Will Dominate SEO in 2019:          3 Ways You Can Optimize](https://blog.redhouseb2b.com/blog/voice-search-will-dominate-seo-in-2019-3-ways-you-can-optimize) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 14, 2019 7:00:00 AM | [Tech and Data Analytics](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics) In 2018, more people used voice search than ever before, and while it may seem impossible now, by 2020, 30% of all website sessions will be conducted without a screen. Sound crazy? [![](https://blog.redhouseb2b.com/hubfs/rawpixel-760028-unsplash.jpg)](https://blog.redhouseb2b.com/blog/b2b-email-3-ways-to-serve-customers-and-increase-engagement) ## [B2B Email: 3 Ways to Serve Customers and Increase Engagement](https://blog.redhouseb2b.com/blog/b2b-email-3-ways-to-serve-customers-and-increase-engagement) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 13, 2019 7:00:00 AM | [Digital B2B](https://blog.redhouseb2b.com/blog/tag/digital-b2b) Customization and curation go a long way in B2B email. In an era where Netflix and Hulu serve up content that feels handpicked, our customers now expect a personalized experience, no matter the situation. With personalization becoming more attainable at scale, it’s now the holy grail for engagement marketers. [![](https://blog.redhouseb2b.com/hubfs/rawpixel-281361-unsplash.jpg)](https://blog.redhouseb2b.com/blog/new-forrester-research-confirms-the-changing-b2b-landscapes-impact-on-content-marketing) ## [New Forrester Research Confirms the Changing B2B Landscape’s Impact on Content Marketing](https://blog.redhouseb2b.com/blog/new-forrester-research-confirms-the-changing-b2b-landscapes-impact-on-content-marketing) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 12, 2019 7:00:00 AM | [Content and Creative](https://blog.redhouseb2b.com/blog/tag/content-and-creative) Marketing automation, social media and other digital innovations are changing the way B2B buyers make decisions and advance through the buying process. New research from Forrester confirms this notion, finding that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile device. [![](https://blog.redhouseb2b.com/hubfs/rawpixel-983657-unsplash.jpg)](https://blog.redhouseb2b.com/blog/5-b2b-tips-and-strategies-that-you-need-to-know-in-2019) ## [5 B2B Tips and Strategies You Need to Know in 2019](https://blog.redhouseb2b.com/blog/5-b2b-tips-and-strategies-that-you-need-to-know-in-2019) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 11, 2019 7:00:00 AM | [Strategy and Trends](https://blog.redhouseb2b.com/blog/tag/strategy-and-trends) If you haven’t been giving thought to CRO (Conversion Rate Optimization), now is the time to start. SEO may help your organization succeed in Google search rankings, but CRO is what fills the funnel. It is the art of cultivating a high-converting, customer-focused B2B experience through engaging imagery and videos, asking for and incorporating customer feedback, and consistent, strong CTAs. Don’t know where to start? Let Red House help. Fill out the form below, and an expert from our team will reach out to you, or learn more about our capabilities [here](https://redhouseb2b.com/capabilities/). See the full article at [Forbes.com](https://www.forbes.com/sites/lilachbullock/2019/03/06/5-b2b-tips-and-strategies-that-you-need-to-know-in-2019/#6fa209171f27). [![](https://blog.redhouseb2b.com/hubfs/Screen%20Shot%202019-03-04%20at%203.17.24%20PM.png)](https://blog.redhouseb2b.com/blog/ai-offers-a-helping-hand-to-overburdened-b2b-marketing-departments) ## [AI Offers a Helping Hand for Overburdened B2B Marketing Departments](https://blog.redhouseb2b.com/blog/ai-offers-a-helping-hand-to-overburdened-b2b-marketing-departments) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 7, 2019 7:00:00 AM | [Tech and Data Analytics](https://blog.redhouseb2b.com/blog/tag/tech-and-data-analytics)   Eighty-eight percent of B2B marketing executives believe AI will revolutionize their field in the next five years, with the implementation process starting as soon as 2020. While AI is defined as the trending technology, only 13 percent of marketers can say they are confident in their knowledge of it. Continue reading the article linked below to learn about five AI applications marketers can use to improve their business outcomes. [![](https://blog.redhouseb2b.com/hubfs/DigitalAnalytics31.jpg)](https://blog.redhouseb2b.com/blog/3-tips-on-how-to-use-cross-selling-and-up-selling-in-b2b) ## [3 Tips on How to Use Cross-Selling and Up-Selling in B2B](https://blog.redhouseb2b.com/blog/3-tips-on-how-to-use-cross-selling-and-up-selling-in-b2b) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 6, 2019 7:00:00 AM | [Digital B2B](https://blog.redhouseb2b.com/blog/tag/digital-b2b) Don’t underestimate your customer’s curiosity of what else is out there that could benefit them. Get ahead of the curve and take action to improve your bottom line. [![](https://blog.redhouseb2b.com/hubfs/ContentCreative31.jpg)](https://blog.redhouseb2b.com/blog/3-ways-b2b-organizations-can-deliver-more-value-and-less-friction) ## [3 Ways B2B Organizations Can Deliver More Value and Less Friction](https://blog.redhouseb2b.com/blog/3-ways-b2b-organizations-can-deliver-more-value-and-less-friction) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 5, 2019 7:00:00 AM | [Content and Creative](https://blog.redhouseb2b.com/blog/tag/content-and-creative) As B2B marketing and buying continues to evolve, marketers need to hone in on the needs and expectations of customers – and crafting a customer experience that is personalized, empathetic and provides value. [![](https://blog.redhouseb2b.com/hubfs/StratTrends31.jpg)](https://blog.redhouseb2b.com/blog/2019-marketing-trends-guaranteed-to-shake-up-social-media) ## [2019 Marketing Trends Guaranteed to Shake Up Social Media](https://blog.redhouseb2b.com/blog/2019-marketing-trends-guaranteed-to-shake-up-social-media) By [Red House](https://blog.redhouseb2b.com/blog/author/red-house) | Mar 4, 2019 7:00:00 AM | [Strategy and Trends](https://blog.redhouseb2b.com/blog/tag/strategy-and-trends) When [Business 2 Community](https://www.business2community.com/social-media/2019-marketing-trends-guaranteed-to-shake-up-social-media-02174363)  asked hundreds of marketers about social trends for 2019, they received the same six themes over and over: [« Older Entries](https://blog.redhouseb2b.com/blog/page/6) [Next Entries »](https://blog.redhouseb2b.com/blog/page/8) Don’t forget to share this post! 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