"Marketers need to avoid getting stuck in commoditized ‘specialisms’... when the focus for brands is in strategy and experience design." We agree with the idea that strategy must be applied to marketing campaigns, no matter what the discipline, in order to make them valuable. A strategic and consistent user experience should be at the heart of your campaign for increased success.
As we know, engagement is key for social media marketers. Because algorithms reward engagement and interactions, audiences are more likely to see and respond to content based on engagement. But unlike B2C brands, many B2B brands can struggle to generate quality engagement from their content.
Here are three ways to generate more engagement for B2B brands:
- Collaborate with Influencers: They can provide another trusted perspective
- Humanize Your Brand: Connect with potential customers on a personal level
- Leverage Live Videos: These allow you to directly engage with their audience
Read the original article on SocialMediaToday.
“Audiences don’t respond to traditional ads like they used to. But they respond to great stories,” says Native Advertising Institute's Jesper Laursen.
Efficient marketing involves a careful selection of tools for the digital era. CRM integration, nurturing and other factors are crucial for any organization that wants to be top their game.
One of the top seven automation tools is a cloud-based marketing software platform Marketo. Marketo’s CRM integration assists companies in finding the most valuable companies in which to develop and sustain appealing customer relationships. With our on-staff Certified Marketo Specialist, Red House can answer any automation questions you may have.
Business to business (B2B) branding has a reputation for being boring. Many feel that the uptight, "just the facts" marketing strategies associated with B2B marketing just aren't enough anymore. Below are some reasons why you should have some fun with marketing to improve performance:
Often debated, gated B2B content is critical to a successful digital marketing strategy. According to a recent article on Chief Marketer, today’s audiences are on to us as marketers, we have to provide value for what they’re exchanging their information for.
Voice technology is the fastest growing technology to-date and for the healthcare industry, it has the potential to completely revolutionize the patient experience. There’s just one roadblock: voice assistants, such as Amazon Alexa or Google Home, aren’t HIPAA-compliant. Yet.
B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics.
The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell.
“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”
Red House can take the guesswork out of your analytics strategy.
With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus: Personalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience. Intent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it. Voice Search: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend.
