Ensuring you keep up with—and even stay ahead of—the technology curve will be necessary to remain relevant in your industry. How does a CIO’s role fit into this?

A new report released by Trust Radius, “The 2019 B2B Buying Disconnect,” is an in-depth study on buying preferences, vendor impact and the trust gap in B2B technology.

Micro influencers, or those with a following of about 2,000-50,000 on a social channel, garner more engagement and brand trust than any other paid media option. Although these influencers are traditionally used by B2C companies, many B2B organizations are now following suit. When deciding which influencer to reach out to, ask yourself these three questions:

As you report on your ABM campaign, it’s important to understand how this process differs from reporting on traditional funnels.As noted in a recent Terminus article, there are two big problems with using a traditional demand funnel to measure ABM:

Recently, a resurgence in “rebundling,” or reversing the now prevalent multiple-agency model, has been top of discussion. And for good reason.

Media and advertising consultant ID Comms surveyed 150 marketing, media and agency executives. The study revealed that 71% of respondents rated levels of investment in media training unsatisfactory or entirely unsatisfactory. This isn't surprising, as a similar study conducted in 2016 produced similar results.

When developing a website, keep these principles in mind to ensure that it’s accessible by the broadest audience possible.

While it’s easy to look into the future and focus on new initiatives, sometimes taking a look into the past can be even more rewarding.

Marketers have been singing the praises of artificial intelligence (AI) and machine learning (ML) for a while now, and with good reason. These technologies make our jobs easier and more effective. Make no mistake, though, a machine will never be able to replace a marketer. Fears of being outdone by a machine should be replaced with the comfort of knowing tedious tasks can be offloaded to a machine.

According to an Econsultancy and Adobe survey that concluded in December 2018, more than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019.